Content Specialist - TikTok

The DSS Mission: We create games that are more fun than looking at your phone.

The DSS Vision: We believe in a world where we prioritize connecting with our friends and family.

DSS Values: Connection, Community, Entrepreneurial Spirit, Creativity & Learning, Sustainability 

As a leading creator of one-of-a-kind social games, we are committed to getting people off their phones and into the here and now.

Welcome to DSS GAMES.

As the TikTok Content Specialist you will be an integral part of our marketing efforts for our entire catalog of new and bestselling games. You will work directly with the Heads of Marketing to build our brand and our audience of millions of friends and families getting together for the best Friday night ever! We’re looking for someone with a passion for creating content, being in front of the camera, who possesses strong video editing skills, a positive attitude, and a creative mind.

Non-exempt, full-time position; with benefits.

Reports To: MARKETING DIRECTOR

Content Creation - 70%

• Concept and execute engaging content across all DSS TikTok channels
• Act as face of the brand through on-screen face-to-camera and interview-style TikTok video content
• Take lead with all content creation and filming in-office, at retail, and at planned photo shoots
• Handle all post-production editing of iPhone video content, sharing to TikTok with approval from Marketing Leads
• Exceptional copywriting and communication that fits the brand personality, tone and voice; demonstrated ability to optimize messages for audiences on TikTok
• Develop and execute TikTok LIVE strategy with a focus on increasing sales on TikTok Shop
• Drive increased engagement and brand affinity across our TikTok channels through community management
• Monitor and react quickly to culturally relevant TikTok trends
• Support Marketing leads with all content projects – including creative development/conception, pre-production planning, budgeting, production/shooting, post-production, and delivery of content
• Work with Marketing Leads to coordinate and produce Quarterly product & lifestyle photoshoots
• Coordinate additional content shoots as needed to hit content goals, highlighting important products, etc.

Content Strategy & Reporting - 20%

• Enhance our existing TikTok presence, bringing innovative ideas to the table
• Stay up to date on TikTok best practices, sharing with Marketing leads and creatively incorporating them into content
• Collaborate closely with the Marketing leads to align content with overall brand messaging, visuals, product launches and campaigns
• Create and share monthly content calendar with Marketing leads to ensure content focus aligns with current business goals
• Bring DSS Games’ relatable, playful and humorous brand to life on our TikTok channels
• Track monthly content performance, and present monthly recap to Marketing Leads

Affiliate Management - 10%

• Scale and manage the TikTok Shop affiliate program to secure more influencer placements on this channel
• Handle daily communications with affiliates, ensuring they receive samples and are set to share content
• Engage with affiliate content, reporting back on major highlights/key takeaways

Minimum qualifications:

• Very comfortable creating content in front of the camera, a natural entertainer
• Passionate about small businesses with an entrepreneurial spirit
• Proactive + Self starter
• 1-2 years' experience creating content for brands
• TikTok experience a must
• Up to date on social trends, evolving social channels & features
• Proficient in iPhone videography and short form social video editing [overall content creation]
• Reliable transportation and ability to film local content in San Diego 2-3 days per week

Preferred qualifications:

• Influencer marketing experience a plus
• BA in Marketing or related field
• Confident speaking in public places, in interview-like settings, and on camera